Brown Thomas is Ireland’s most prestigious retail store. As a high touch retailer, the Delights programme for Brown Thomas was created to reward loyalty by offering experiences in-store that customers would value. Rather than just offering discounts or money-off, the Delights programme brought customers in-store to enjoy exclusive experiences.
To support the programme, in-store marketing and digital campaigns were implemented to raise awareness of the new Delights and recruit new members. The campaigns have delivered outstanding results and increased engagement with existing Brown Thomas customers.
